"This is meant to be a noncommercial business, with no ads and no fees. We’re just trying to do something fun and huge–like be the biggest bookstore on the planet," said Buckman, who sits on the board of the Electronic Frontier Foundation and European equivalent, the Open Rights Group. "It seems to me we should be able to trade more books than Amazon sells."
BookMooch isn’t alone in appealing to people’s desire to trade books or consume in a more earth-friendly way. Novel Action, Bookswap.com, and Swaptree.com are just a few of the sites that let members trade books.